行业未来
Trend
China's commodity economy continues to prosper and the media industry market scale continues to grow. The rapid development of the mobile Internet provides a more convenient channel for the dissemination of marketing information. The application of Internet technology has further stimulated the marketing needs of media advertising and promoted the further growth of the media advertising industry.
行业面临
Challenges
The traditional media advertising industry has transitioned from a static and flat form to a 365° three-dimensional advertising. AR, VR and 3D holographic projection are more widely used, and the real-time interaction between new media advertisements and consumers is also more frequent. Therefore, it is necessary for media advertising to adapt to the trend of multiple applications of IT technology in this industry.
The basic communication rate of the traditional media is lowand he capacity is small, which cannot cope with the burst traffic;
User experience is difficult to guarantee under massive concurrent services;
There are too few reference materials on the local network
for creative materials and the local network access to overseas resources is too slow.